Privacy Policy

Online Privacy Policy

Thank you for visiting this website (this “Site”), which is owned and operated by Lawn Doctor Inc. (“Lawn Doctor,” “we,” “us,” and “our”).

Effective Date

February 8, 2024

Scope of This Policy

This online privacy policy (this “Policy”) applies only to information collected through Lawn Doctor-owned websites on which it is posted. It does not apply to third-party platforms, such as social media websites, vendor pages, websites of other corporations, limited liability companies, etc., or to Happinest-owned websites or other Happinest-owned platforms on which it is not posted. It also does not apply to information collected through other channels, such as over the phone or in person.

By installing any third-party application, you are authorizing such third-party applications to perform the actions and/or share with the third-party application the information communicated to Lawn Doctor, or requested from Lawn Doctor to perform the actions and/or share with the third-party application the information communicated to Lawn Doctor, or requested from Lawn Doctor. Lawn Doctor is going to send that information through the third-party application, which will then go through the internet. Lawn Doctor shall not be held responsible for any dissemination, use, misuse, and/or disclosure of the user’s information through use of this or any third-party application.

Some of the information we collect through this Site may be “personal information”—information that identifies you personally, alone or in combination with other information available to us. Other information may be non-personally identifiable, such as information collected by cookies.

This Policy may be supplemented or amended from time to time by additional privacy notices (“Privacy Notices”), provided at the time we collect your information. For example, certain pages of this Site may contain Privacy Notices providing more details about the information we collect on those particular pages, why we need that information, and choices you may have about the ways we use that information. In other cases, specific Privacy Notices may be required to comply with the privacy laws of one of the countries, provinces, or states in which we do business.

Your Consent

By using this Site, you are consenting to the collection, use, disclosure, and transfer of your information as described in this Policy (and any Privacy Notices that apply to you). If you do not consent to the collection, use, disclosure, and transfer of your information as described in this Policy (and any Privacy Notices that apply to you), you may not use this Site. If you have questions about this Policy, or any Privacy Notice, please contact us using the information provided in the section below.

Your Choices

In General. We respect your right to make choices about the ways we collect, use, and disclose your information. This Policy describes some of your choices, such as your choice to opt out of receiving “cookies.” We may ask you to indicate your choices at the time and on the page where you provide your information.

Do Not Track Mechanisms. California law requires this Policy to address how we respond to any “Do-Not-Track (‘DNT’) signal” delivered by your browser. Because of the changing state of technology and indecision within the industry regarding the meaning of DNT signals, we currently do not make any guarantee that we will honor DNT signals.

Previously Expressed Preferences. You may change previously expressed preferences regarding how we use your information. If at any time you wish to be taken off our mailing lists, please contact us using the information provided in the contact section below.

This Policy May Change

Lawn Doctor reserves the right to update or modify this Policy and any Privacy Notice, at any time and without prior notice, by posting the revised version of the Policy or Privacy Notice on this Site. These changes will only apply to the information we collect after we have posted the revised Policy or Privacy Notice on this Site.

Your use of this Site following any such change constitutes your agreement that all information collected from or about you after the revised Policy is posted will be subject to the terms of the revised Policy. You may access the current version of this Policy at any time by clicking on the link marked “Privacy” at the bottom of each page of the public areas of this Site.

Information We Collect

Information You Manually Provide. Lawn Doctor collects the information you manually provide (using your keyboard, mouse, or touchpad) when you use this Site. For example, we collect the information you provide when you request service, express interest in becoming a franchisee, send us questions, or otherwise interact with this Site. Some of the information you manually provide may be personal information, such as your name and contact information.

Information from Third-Party Social Media Platforms. You may be able to register with, log on to, or enhance your profile on this Site by choosing to automatically populate the requested data fields with information you previously provided to a third-party social media platform (such as Facebook or X (Formerly Known As Twitter). By doing this, you are asking the third-party platform to send us information, including personal information, from your profile on that platform. We treat that information as we do any other information you give to us when you register, log on, or enhance your profile.

Information from Your Browser or Device. Lawn Doctor collects information that is sent to us automatically by your web browser or mobile device. This information typically includes your IP address, the name of your operating system, the name and version of your browser, the date and time of your visit, and the pages you visit.

The information we receive may depend on your browser or device settings. The information we receive from your web browser and device typically is not, in and of itself, personally identifiable. However, we may combine it with other information in an attempt to identify you or we may combine it with information that does identify you.

Information Collected by Cookies and Other Technologies. We use “cookies” and other technologies to collect information and support certain features of this Site. For example, we may use these technologies to:

  • Collect information about the ways visitors use this Site—which pages they visit, which links they use, and how long they stay on each page.
  • Support the features and functionality of this Site—for example, to save you the trouble of reentering information already in our database or to prompt the settings you established on previous visits.
  • Personalize your experience when you use this Site.
  • Improve our marketing efforts, including through use of targeted advertising.

The information we collect using cookies and similar technologies is not, in and of itself, personally identifiable, but we may link it to personal information that you provide. If you do not wish to receive cookies, you may set your browser to reject cookies or to alert you when a cookie is placed on your computer. Although you are not required to accept cookies when you visit this Site, you may be unable to use all the functionality of this Site if your browser rejects our cookies.

Information About Third-Party Cookies

In addition to the cookies Lawn Doctor delivers to your computer or mobile device through this Site, certain third parties may deliver cookies to you for a variety of reasons. For example, we use Google Analytics, a web analytics tool that helps us understand how visitors engage with our Sites. To learn more about Google Analytics, read the Google Analytics definition here.

Other third parties may deliver cookies to your computer or mobile device for the purpose of tracking your online behaviors over time and across non-affiliated websites and/or delivering targeted advertisements either on this Site or on other websites.

You have choices about the collection of information by third parties on our Sites. For example, if you don’t want information about your visit to this Site sent to Google Analytics, you may download an Opt-out Browser Add-on by selecting a browser add-on here. Please note that the Add-on does not prevent information from being sent to Lawn Doctor.

In addition, if you would like to opt out of having interest-based information collected by certain entities during your visits to this Site or other websites, please select collection opt-out here. You will be directed to an industry-developed website that contains mechanisms for choosing whether each listed entity may collect and use data for online behavioral advertising purposes.

It may be that some of the third parties that collect interest-based information on this Site do not participate in the industry-developed opt-out website, in which case the best way to avoid third-party tracking of your online behaviors may be through your browser settings and deletion of cookies. Please note that the industry-developed opt-out mechanism is device and browser specific. If you wish to opt out from having interest-based information collected by participating entities across all devices and browsers, you need to take the steps outlined above from each device and browser.

How We Use Your Information

Generally, we use the information we collect through this Site:

  • To provide the information, products, and services you request.
  • To provide you with effective customer service.
  • To provide you with a personalized experience when you use this Site.
  • To contact you with information and notices related to your use of this Site.
  • To contact you with special offers and other information we believe will be of interest to you (in accordance with any privacy preferences you have expressed to us).
  • To invite you to participate in surveys and provide feedback to us (in accordance with any privacy preferences you have expressed to us).
  • To improve the content, functionality, and usability of this Site.
  • To better understand your needs and interests.
  • To improve our products and services.
  • To improve our marketing and promotional efforts.
  • For security, credit, or fraud prevention purposes, and
  • For any other purpose identified in an applicable Privacy Notice, click-through agreement, or other agreement between you and us.

We transfer customer information to franchisees, service providers, vendors, and other companies who globally support our business, such as providing services requested through this website, technical infrastructure services, analyzing how our services are used, measuring the effectiveness of ads and services, providing customer service, facilitating payments, or conducting surveys.

Lawn Doctor works with certain trusted third parties (e.g., cloud providers) to help us provide, improve, protect, and promote our services. These third parties will access your information only to perform tasks on our behalf in compliance with this Privacy Policy and we’ll remain responsible for their handling of your information per our instructions.

With Whom Do We Share the Information We Collect?

We may share the information we collect through this Site as described below and in any applicable Privacy Notices, except for mobile information.  Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes.  All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Our Franchisees. Lawn Doctor may share the information collected through this Site with our franchisees. Our franchisees may use your information to contact you with offers and advertisements, to invite you to participate in surveys, to provide customer service, and for other purposes identified in this Policy and any applicable Privacy Notices.

Our Service Providers. We share information collected through this Site with companies and organizations that perform services on our behalf, for example, companies that provide data management or other support services to us (such as data storage and Web hosting services) or that help us improve our products and services. We may also share information collected through this Site with companies that conduct marketing and other surveys for us and with service providers that perform promotional services and other marketing assistance on our behalf.

Our Business Partners. From time to time, we may share your information with selected third parties (other than our franchisees and service providers) for their own marketing purposes. For example, we may share information with companies that provide home-related products and services. Depending on where you live, you may be given a choice to opt out of having your information shared with these third parties. In those cases, we will honor your choice. Note: Once we share your information with another company, the information received by the other company becomes subject to the other company’s privacy practices.

Third-Party Social Media Platforms. We may provide functionality on this Site that allows you to automatically post information about the actions you take on this Site to a third-party social media platform (such as Facebook or X (Formerly Known As Twitter). If you choose to take advantage of this functionality, people you share information with will be able to see that information. For more information, please review the privacy policies of the relevant third-party social media platforms.

Business Transactions. Lawn Doctor may decide, for strategic or other reasons, to sell or transfer all or part of our business. As part of such a sale or transfer, Lawn Doctor may disclose and transfer information collected through this Site to a third party. To the extent required by law, we will obtain your consent or give you an opportunity to opt out of such a transfer.

Compliance with Laws and Protection of Our Rights and the Rights of Others. We may disclose the information we collect through this Site when we, in good faith, believe disclosure is appropriate to comply with the law (or a court order or subpoena); to prevent or investigate a possible crime, such as fraud or identity theft; to enforce or apply our online terms of use or other agreements; to protect the rights, property, or safety of Lawn Doctor, our franchisees, and employees, or others; or to protect your vital interests.

As Described in a Privacy Notice. We reserve the right to disclose your information as described in any Privacy Notice that we post on this Site or as otherwise disclosed to you at the time we collect your information.

As Described in a Click-Through Agreement. We reserve the right to disclose your information as described in any click-through agreement to which you have agreed.

Your Choices

You have choices about the ways we collect, use, and share your information. In addition to the choices described elsewhere in this Policy, you may express your choices in the following ways:

Opt-Out for Email Marketing. You may opt-out of receiving marketing emails from us by sending us an email at contact@lawndoctor.com, by calling us at 1-800-4-LAWNDR (1-800-452-9637), or by using the opt-out link provided in any marketing email you receive from us.

Opt-Out for Sharing with Third Parties. You may opt-out of our sharing your information with third parties for their own marketing purposes by sending us an email at contact@lawndoctor.com or by calling us at 1-800-4-LAWNDR (1-800-452-9637).

Access and Update Your Information

If you would like to review and update the personal information we maintain about you, please email us at contact@lawndoctor.com or call us at 1-800-4-LAWNDR (1-800-452-9637). If you have created a profile on this Site, you may also be able to update your profile settings by logging into your account.

Information Security

Lawn Doctor has implemented an information security program that contains administrative, technical, and physical controls that are designed to reasonably safeguard your information. For example, we use industry-standard encryption technology to secure financial data, we store data behind a firewall, and we use anti-virus and anti-malware protection to prevent unauthorized access to our network.

Unfortunately, no data transmission or storage system is 100% secure. If you believe that your interaction with us is no longer secure (e.g., you believe that the security of your account has been compromised), please immediately notify us using the contact information below.

Children’s Privacy

This Site is not intended for children under the age of 13. If we become aware that we have collected personal information from a child under the age of 13, we will delete that information from our records.

Contact Us

If you have any questions or concerns about this Policy or our privacy practices, please contact us using the following information:

Lawn Doctor Inc. 142 State Route 34, Suite 200 Holmdel, NJ 07733 Phone: 1-800-4-LAWNDR (1-800-452-9637) Email: contact@lawndoctor.com


This privacy policy aims to ensure the protection of your personal information and to provide transparency on how we handle data collected through our website.