Our Story

Back in 1988, Jim Norton did a lot of research in search of a business venture. He wanted to be his own boss and own something that could use the help of his four teenage boys. That’s when he came across Lawn Doctor. Lawn Doctor’s corporate founders were just a few guys running a hardware company out of their garage in New Jersey. Then they narrowed down their specialty to lawn care equipment and became a nationwide success. LD Corporate wanted to give local business hopefuls the opportunity to grow and prosper just like they had. Jim loved the idea! He ran the business out of his Braintree home, customer information was kept in a handwritten journal, and his sons all took turns working for the family business. Now, 30 years later, it’s all still in the family. Jim Norton is present and involved in the Lawn Doctor franchise that he worked so hard to establish. Tom Norton, his second oldest, has taken on the day-to-day ownership duties of running the business. Tom has been with LD Massachusetts since the very beginning. He helped his father grow the family business by servicing lawns every summer from high school through college. He continues to implement the Norton family values to this small, now Hanson-based franchise. Lawn Doctor and all of our employees aim to help educate our customers and the public about the effective and responsible use of plant care products through exceptional service delivery and safety practices. We also believe in the superior service and attention given to our customers by way of being small, family-owned and -most importantly- local. It’s important to us that every technician and customer service representative know and understand the area that we service. Lawn Doctor also believes strongly in having happy and healthy employees. You cannot take good care of your customers if you don’t take good care of your employees first. From top of the line equipment to help make their jobs easier, to mid-season parties to celebrate service milestones and acknowledge hard work, we do what it takes to cultivate and maintain a positive and dynamic work environment. Jim Norton always made sure to treat all of his employees and customers like family and it’s that mindset that has made us the leading local lawn care provider in Eastern Massachusetts.