{"id":43,"date":"2016-01-08T01:04:12","date_gmt":"2016-01-08T01:04:12","guid":{"rendered":"http:\/\/www.lawndoctor.com\/dallas-pa\/company_history\/"},"modified":"2016-07-27T19:54:08","modified_gmt":"2016-07-27T19:54:08","slug":"company_history","status":"publish","type":"page","link":"https:\/\/www.lawndoctor.com\/dallas-pa\/company_history\/","title":{"rendered":"Lawn Doctor Company History"},"content":{"rendered":"

Lawn Doctor History: The Foundation<\/strong><\/p>\n

The co-founders of Lawn Doctor were Bob Magda & Tony Giordano.<\/p>\n

In the mid-1960s, the two friends were starting out – in Matawan, New Jersey. Bob was apprenticing at Singer Sewing Machine Manufacturing, while Tony was the owner of a small hardware store located on Main Street.<\/p>\n

When construction started on a nearby housing development, new homeowners flocked to Tony\u2019s store with questions about creating and caring for their lawns.\u00a0 As an accomplished entrepreneur as well as a natural salesperson who enjoyed explaining things, Tony welcomed the questions.<\/p>\n

The desire for lawn advice grew so great that Tony began conducting special workshops in lawn care each Sunday morning. Every week, he attracted crowds that were standing-room only.<\/p>\n

But Tony grew disheartened upon seeing homeowners spend so much money, time and effort doing their own lawn care without getting the desired results.\u00a0 After Tony discussed his frustration with Bob, the two of them decided they would start their own lawn care business.\u00a0 Auto Lawn \u2013 the predecessor to Lawn Doctor \u2013 came to life with a handshake.<\/p>\n

Lawn Doctor History: <\/strong>The Growth<\/strong><\/p>\n

Bob left his position at Singer to devise a machine that could build and maintain lawns. Bob\u2019s machine became the industry\u2019s first automated lawn care machine.\u00a0 Tony marketed the business through his hardware store.<\/p>\n

Their reputation began to grow. Local salesmen and a newspaper started calling them \u201cThe Lawn Doctors.\u201d Tony and Bob thought that was such a good name that they re-christened their company \u201cLawn Doctor.\u201d\u00a0 The company\u2019s logo would then become the now-renowned green thumb.<\/p>\n

Bob converted his basement into \u201cthe factory\u201d where he built the next three machines. In 1966, the first tractor combine was created. The inventor remembers the commitment that he and Tony made:\u00a0 \u201cWe knew we had the best equipment available, and we vowed to always keep it the best.\u201d<\/p>\n

For over a decade, Tony ran the company\u2019s business side as the president. Bob used his design skill to advance the company\u2019s technology and eventually developed the Turf Tamer\u00ae<\/sup> application equipment you would see on your lawn \u2013 now have U.S. patents.<\/p>\n

Lawn Doctor Company History: <\/strong>The Legacy <\/strong><\/p>\n

Tony Giordano died unexpectedly in 1983 bringing shock and sadness to the Lawn Doctor family.<\/p>\n

Russell J. Frith was promoted to president and CEO of Lawn Doctor. Frith had served Lawn Doctor as the Director of Franchise Development, Vice President of Marketing and Executive Vice President. Building upon Lawn Doctor\u2019s strong foundation, Frith has shaped the company\u2019s evolution for nearly 25 years.<\/p>\n

Within those 25 years, Russell has managed Lawn Doctor as one of the most successful franchise company in the United States with titles such as One of America\u2019s best franchises by\u00a0Success Magazine, #1 Lawn Care Franchise by\u00a0Entrepreneur Magazine, and World-Class Franchise by Fran Survey (2007). <\/em>Frith himself has been recognized as a top authority on both franchising and business. He was named \u201cMan of the Year\u201d by Landscape Management<\/em> and served as a past president of the Professional Lawn Care Association of America.<\/p>\n

Originally coming to Lawn Doctor as a customer, Russell had a passion for lawn care that he would eventually pass down to his son, Scott Frith, who would then go on to continue the Lawn Doctor legacy.<\/p>\n

Lawn Doctor Today<\/strong><\/p>\n

Scott Frith started working at Lawn Doctor\u2019s manufacturing facility in 1987, building equipment and outfitting franchisees\u2019 vans, while attending school. After graduating from Seton Hall University, he worked for Bloomberg Financial Markets. Frith returned to Lawn Doctor and worked his way through the marketing department, earning the position of Marketing Director in 1999. In 2005, he was further promoted to Vice President of Marketing and Franchise Development.\u00a0 In 2011, Scott Frith became President & CEO of Lawn Doctor.<\/p>\n

In addition to serving on the board of directors for Project Evergreen, Frith has achieved the title of Certified Franchise Executive (CFE) from the International Franchise Association. His knowledge and experience have been instrumental in developing Lawn Doctor\u2019s marketing strategies and tools. Frith has been featured in USA Today, Brand Licensing magazine, Grounds Maintenance magazine and Direct Marketing magazine.<\/p>\n

Today, Scott Frith has advanced the 45-year-old Lawn Doctor brand in establishing over 450 locations and 200 local experts servicing over 40 states nationwide.\u00a0 \u201cThere is a lot that I learned from my father. <\/em>The value of relationships is something I learned from my father really early on. You can take the most convenient path, or the one that\u2019s most advantageous under a particular set of circumstances at that moment, or you can do the right thing for all the people involved.\u00a0Opportunities come and go, but character is lasting\u201d<\/strong><\/em>– Scott Frith, CEO at Lawn Doctor Inc.<\/strong><\/p>\n

Since its first franchise in 1967, Lawn Doctor has established itself as a leader in the lawn care industry through innovative technology, its ability to satisfy the needs of consumers on a national level, and its development and expansion within the industry. With their corporate headquarters in central New Jersey and their manufacturing facility in Matawan, New Jersey, Lawn Doctor values its traditional roots and continues to innovate their equipment to provide franchise operations the ability for lawn care success.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lawn Doctor History: The Foundation The co-founders of Lawn Doctor were Bob Magda & Tony Giordano. In the mid-1960s, the two friends were starting out – in Matawan, New Jersey. Bob was apprenticing at Singer Sewing Machine Manufacturing, while Tony was the owner of a small hardware store located on Main Street. 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